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			Jing Zhang Assistant Professor Department of Journalism & Mass Communication University of Wisconsin-Milwaukee Milwaukee, WI 53211 Email: jingz at uwm dot edu

ACADEMIC BACKGROUND

Ph.D., University of Illinois at Urbana-Champaign, 2004

RESEARCH INTERESTS

Advertising, consumer behavior, culture and persuasion

Winner, Association for Consumer Research/Sheth Foundation Dissertation Award, 2002

SELECTED PUBLICATIONS

Jing Zhang and En Mao (forthcoming). Understanding the acceptance of mobile SMS advertising among young Chinese consumers. Psychology & Marketing.

Jing Zhang (forthcoming). The effect of advertising appeals in activating self-construals: A case of bicultural Chinese X-Generation consumers. Journal of Advertising.

Sharon Shavitt, Jing Zhang, Carlos Torelli, and Ashok Lalwani (2006). Reflections on the meaning and structure of the horizontal/vertical distinction. Journal of Consumer Psychology, 16(4), 357-362.

Sharon Shavitt, Ashok Lalwani, Jing Zhang, and Carlos Torelli (2006). The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16(4), 325-342.

Sharon Shavitt and Jing Zhang (2004). Advertising and culture. In C. Spielberger (Ed.), Encyclopedia of Applied Psychology, Volume 1, p. 47-52. San Diego: Academic Press.

Jing Zhang and Sharon Shavitt (2003). Cultural values in advertisements to the Chinese X-Generation: Promoting modernity and individualism. Journal of Advertising, 32 (1), 23-33.

Jing Zhang and Sharon Shavitt (2003). Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics. In P. A. Keller and D. W. Rook (Eds.), Advances in Consumer Research, Volume 30. Provo, UT: Association for Consumer Research.

Sharon Shavitt, Jing Zhang, and Timothy Johnson (2002). Horizontal and vertical orientations in cross-cultural consumer persuasion. In S. Bronicarczy and K. Nakamoto (Eds.), Advances in Consumer Research, Volume 29. Provo, UT: Association for Consumer Research.

TEACHING

JMC 505 Research for Advertising, Public Relations, and Journalism, Fall 2005-Fall 2007

JMC 661 Senior Seminar in Mass Communication and Society, Fall 2007, Spring 2007, Spring 2006, Fall 2005, Spring 2005, Fall 2004

JMC 860 Advertising and Persuasion, Fall 2006, Spring 2005

LINKS

Journal of Consumer Research
Journal of Consumer Psychology
Journal of Advertising
Association for Consumer Research (ACR)
Society for Consumer Psychology (SCP)
American Academy of Advertising (AAA)