Marshall Lev Dermer
Personal Data
Born on: January 31, 1946 in Chicago, Illinois
Home Address: 3029 N. Stowell Avenue, Milwaukee, WI 53211
Home Telephone: (414) 332-8606
Office Address: Department of Psychology, University of
Wisconsin-Milwaukee, Milwaukee, WI 53201
Office Telephone: (414) 229-6067
e-mail: dermer@csd.uwm.edu
Educational History
1964-1967 B.A. University of Illinois at Chicago
Major: Psychology Minor: Mathematics
1967-1973 Ph.D. University of Minnesota
Major: Psychology Minor: Statistics
Professional Experience
1973-1979 Assistant Prof. Dept of Psychology,
University of Wisconsin-
Milwaukee
1979-present Associate Prof. Dept of Psychology,
University of Wisconsin-
Milwaukee
Professional Affiliations
American Psychological Association
Association for Behavior Analysis
Association of University of Wisconsin Professionals
(AFL-CIO, AFT/WFT)
Academic Interests
Affectionate Behavior
Verbal Behavior
Conditioning and Learning
Research Methods
Instructional Design/Precision Teaching/Fluency Training
Publications
Wyer, R. S., & Dermer, M. (1968). Effect of context and
instructional set upon the evaluation of personality-trait
adjectives. Journal of Personality and Social Psychology,
9, 7-14.
Dermer, M., & Berscheid, E. (1972). Self-report of arousal as
an indicant of activation level. Behavioral
Science, 1972, 17, 420-429.
Berscheid, E., Baron, R. S., Dermer, M., & Libman, M. (1973).
Anticipating informed consent: An empirical approach.
American Psychologist, 28, 913-925.
Dermer, M., & Thiel, D. (1975). When beauty may fail.
Journal of Personality and Social Psychology, 31,
1168-1176.
Berscheid, E., Graziano, W., Monson, T., & Dermer, M. (1976).
Outcome dependency: Attention, attribution, and attraction.
Journal of Personality and Social Psychology, 34,
978-989.
Mita, T. H., Dermer, M., & Knight, J. (1977). Reversed
facial images and the mere-exposure hypothesis. Journal of
Personality and Social Psychology, 35, 597-601.
Dermer, M., & Pyszczynski, T. A. (1978). The effects of
erotica upon men's loving and liking responses for women they
love. Journal of Personality and Social Psychology, 36,
1302-1309.
Dermer, M. Cohen, S. J., Jacobsen, E., & Anderson, E. A.
(1979). Evaluative judgments of aspects of life as a function
of vicarious exposure to hedonic extremes. Journal of
Personality and Social Psychology, 37, 247-260.
Dermer, M., & Jacobsen, E. (1986). Some potential negative
social consequences of cigarette smoking: Marketing research
in reverse. Journal of Applied Social Psychology,
16, 702-725.
Dermer, M. L. (1992). Enhancing personal satisfaction,
professional success, and the quality of science--providing
frank advice. Journal of College Science Teaching, 21,
200-201.
Dermer, M. L. (1993). An insider's guide to choosing a graduate
adviser and research projects in laboratory sciences. The
Journal of Chemical Education, 70, 303-306. Article
A slightly revised version of the above article appears,
at the editor's request,in the Experimental Analysis of
Human Behavior Bulletin, 1993, 11, 7-11.
Dermer, M. L., & Rodgers, J. G. (1997). Schedule control over
following instructions comprised of novel combinations of
verbal stimuli. Psychological Record, 47, 243-260.
Dermer, M. L., & Hoch, T. A. (1999). Improving depictions of
single-subject experiments in research texts written for
undergraduates. Psychological Record, 49, 49-66. Article
Dermer, N. S., & Dermer, M. L. (2000). CHAINS: A QuickBASIC
4.5 program for studying variables affecting human learning.
Experimental Analysis of Human Behavior Bulletin, 18,
23-27. Article
Dermer, M. L. (2004). Using CHAINS,a QuickBASIC 4.5 program, to
teach single-subject experimentation with humans.
Teaching of Psychology,31, 285-288. Article
Dermer, M. L. (2006). Towards understanding the meaning of
affectionate verbal behavior; Towards creating romantic
loving. The Behavior Analyst Today, 7, 452-480. Article
Dermer, M. L. (2007, Fall). Choosing the right graduate advisor.
SHPE Magazine, 62-63 . Article
Dermer, M. L., Lopez, S., & Messling, III, P. A. (in press).
Fluency training a writing skill: Editing for concision.
Psychological Record.
Unpublished Manuscripts and Presentations
Baron, A., & Dermer, M. (1982, May). The experimental analysis
of behavior program at UWM. Paper presented as part of an
invited symposium, Don Hake, Chair, Association for Behavior
Analysis.
Dermer, M. (1985, May). A radical behaviorist looks at love and
other affectionate behavior. Paper presented at the annual
meeting of the Association for Behavior Analysis, Columbus,
OH.
Dermer, M. L. (1991, August). Choosing a graduate adviser and
research projects in psychology. Paper presented at the
annual meeting of the American Psychological Association, San
Francisco, CA.
Dermer, M. L. (1994). Using elementary behaviorism to understand
and create romantic love [On-line]. Available:
ftp://ftp.csd.uwm.edu/pub/Psychology/BehaviorAnalysis/
developmental/ Full Text
Dermer, M. L. (1995; 2005). Learning to work. Full Text
Audio File
Kirsch, C. A., & Dermer, M. L. (2007, May). Fluency training the
declension of German articles. Paper presented at the annual meeting
of the Association for Behavior Analysis, San Diego, CA.
Courses Taught
Area: Conditioning and Learning
Applied Behavior Analysis
Introduction to Behavior Analysis
Conditioning and Learning of Social Behavior
Skinner, Psychology, and Society
Ethics
Area: Research Methods
Introductory Statistics
Seminar in Evaluation Research
Single-Subject Research Methods
Area: Social Psychology
Social Behavior
Social Behavior Theories
Seminar in Interpersonal Attraction
Seminar in Social Psychology
Area: Writing
Seminar in Technical Writing in Psychology