UWM Undergraduate Catalog 2007-08

College of Letters and Science

Journalism and Mass Communication



The Department of Journalism and Mass Communication emphasizes the study of the social implications and responsibilities of the mass media, an understanding of the processes of communication, and a fundamental knowledge of mass communication techniques and procedures. The program provides students with a broad background in the liberal arts and sciences, which are vital aspects of contemporary life and essential to those entering careers in mass communication.

Requirements for Admission to the Major or Minor

To be eligible to declare a major or minor in journalism and mass communication (JMC), a student must:

1. have earned grades of at least B in JMC 101 (Introduction to Mass Media) and JMC 201 (MediaWriting);

2. show that at least 15 credits have been recorded on the transcript;

3. have a grade point average of at least 2.5 for all credits taken at UWM;

4. go to the department office, 117 Johnston Hall, to be issued a declaration form (forms will not be issued the week before a full semester and the first two weeks of classes of a full semester) and to be assigned a departmental advisor;

5. meet with assigned departmental advisor.

Course of Study: Major

A journalism and mass communication major requires a minimum of 36 credits in journalism and mass communication, including 18 or more credits in courses numbered 300 or above. All majors must complete JMC 661 (Seminar in Mass Communication and Society), which meets the L&S requirement for a research experience in the major, and JMC 559 (Law of Mass Communication). Majors also must complete the requirements of one of the journalism and mass communication submajors (see below). In addition, each major is required to take 12 credits at the 300 level or above in a single department or program outside of Journalism and Mass Communication.

SUBMAJOR REQUIREMENTS

A. Broadcast Journalism

JMC 242

Radio News Preparation

3

JMC 542

Television News Preparation

5

B. Print Journalism

JMC 203

News Writing and Reporting

3

JMC 500

Advanced Reporting

3

C. Advertising/Public Relations

JMC 222

Advertising Principles and Practices

3

or

   

JMC 224

Principles of Public Relations

3

JMC 524

Advertising and Public Relations Campaigns

3

D. Media Studies

JMC 262 Principles of Media Studies

3

JMC 562

Media Studies and Culture

3

Course of Study: Minor

A minor in journalism and mass communication consists of a minimum of 18 credits in journalism and mass communication, at least 9 of them at the 300 level or above taken in residence at UWM, including:

JMC 101

Introduction to Mass Media

3

JMC 201

Media Writing

3

JMC 661

Seminar in Mass Communication and Society

3

Courses

Crosslisted Courses

The following courses offered by the Department of English may be used to fulfill curricular requirements of the undergraduate major or minor in journalism and mass communicaiton.

English 430

Advanced Writing Workshop

3

English 435

Professional and Technical Writing

3

Related Course

The following course offered by the Department of English may be of interest to JMC students but may not be used to fulfill curricular requirements of the JMC major or minor.

English 206

Technical Writing

3

Faculty and Staff

David S. Allen, Assoc. Prof., Ph.D.
University of Minnesota

David Backes, Prof., Ph.D.
University of Wisconsin-Madison

George A. Bailey, Prof. Emeritus, Ph.D.

Paul Brewer, Assoc. Prof., Ph.D.
University of North Carolina - Chapel Hill

Heidi Brush, Asst. Prof., Ph.D.
University of Illinois at Urbana-Champaign

Becky Crowder, Senior Lect., M.A.
University of Wisconsin-Milwaukee

Earl S. Grow, Assoc. Prof. Emeritus, Ph.D.

Ruane B. Hill, Prof. Emeritus, Ph.D.

Gregg Hoffman, Sr. Lect. Emeritus, M.A.

Donald LeDuc, Prof. Emeritus, Ph.D.

Maryann Lazarski, Lect., M.A.
Marquette University

Elana Levine, Asst. Prof., Ph.D.
University of Wisconsin-Madison

Barbara Ley, Asst. Prof., Ph.D.
University of California at Santa Cruz

Kay Magowan, Sr. Lect. Emerita, M.A.

Jessica McBride, Lect., M.A.
University of Wisconsin-Milwaukee

David H. Pritchard, Prof., Ph.D.
University of Wisconsin-Madison

Joette Rockow, Lect., M.A.
University of Wisconsin-Milwaukee

Alison Rostankowski, Lect., M.A.
University of Wisconsin-Milwaukee

Jeffery Smith, Prof., Ph.D., Chair
University of Wisconsin-Madison

Carol Stabile, Assoc. Prof., Ph.D.
Brown University

K. E. Supriya, Assoc. Prof., Ph.D.
University of Illinois

Jing Zhang, Asst. Prof., Ph.D.
University of Illinois

Mark Zoromski, Sr. Lect., M.A.
University of Wisconsin-Milwaukee



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