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January 2nd, 2001

University of Wisconsin-Milwaukee
Standard Logo Images

University Communications and Media Relations has provided a set of standard University logo images available to use on official UWM web pages. Each of these images already includes the required margin space around the image.

Note that these are transparent GIFs optimized for use with a white background. Use with other backgrounds is discouraged for policy reasons. However, transparent GIFs that work against backgrounds other than white can be made available upon request to gwc@uwm.edu

It is recommended that authors access these images using the HTML fragments provided below rather than make their own copies of the images. Using a shared copy improves browser response as the browser will not need to refetch the shared images likely to be already in its cache.

• The "Preferred Signature Graphic" is the version of the UWM logo that is required to appear on the top of any UWM unit's official `home page'. The following are the recommended HTML fragments for including an approved copy of the UWM Preferred Signature Graphic. The signature is available on-line in several sizes.

  The image at the right was produced by the HTML fragment:

  <IMG SRC="/Images/sig_pref_200.gif" WIDTH=200 HEIGHT=73 ALT="University of Wisconsin Milwaukee">.

  Also, 300, 400, and 600 pixel sizes of this image are available using the following HTML fragments:

  <IMG SRC="/Images/sig_pref_300.gif" WIDTH=300 HEIGHT=120 ALT="University of Wisconsin Milwaukee">

  <IMG SRC="/Images/sig_pref_400.gif" WIDTH=400 HEIGHT=165 ALT="University of Wisconsin Milwaukee">

  <IMG SRC="/Images/sig_pref_600.gif" WIDTH=600 HEIGHT=247 ALT="University of Wisconsin Milwaukee">
  

  

• Standard images of other forms of the UWM logo are also available. The following HTML fragments can be used to insert a UWM logomark on a web page in various sizes:

  <IMG SRC="/Images/logomark_100.gif" WIDTH=100 HEIGHT=84 ALT="UWM Logo"> (The size seen at the right.)

  <IMG SRC="/Images/logomark_200.gif" WIDTH=200 HEIGHT=170 ALT="UWM Logo">

  <IMG SRC="/Images/logomark_400.gif" WIDTH=400 HEIGHT=337 ALT="UWM Logo">
  

  

• The "Vertical Signature Graphic" is available in the sizes indicated below.

  <IMG SRC="/Images/sig_vert_200.gif" WIDTH=200 HEIGHT=170 ALT="UWM Logo"> (The size seen at the right.)

  <IMG SRC="/Images/sig_vert_300.gif" WIDTH=300 HEIGHT=255 ALT="UWM Logo">

  <IMG SRC="/Images/sig_vert_400.gif" WIDTH=400 HEIGHT=340 ALT="UWM Logo">

  <IMG SRC="/Images/sig_vert_600.gif" WIDTH=600 HEIGHT=512 ALT="UWM Logo">
  

  

• The "Horizontal Signature Graphic" is available in the following sizes:

  <IMG SRC="/Images/sig_horz_200.gif" WIDTH=200 HEIGHT=90 ALT="UWM Logo"> (The size seen at the right.)

  <IMG SRC="/Images/sig_horz_300.gif" WIDTH=300 HEIGHT=135 ALT="UWM Logo">

  <IMG SRC="/Images/sig_horz_400.gif" WIDTH=400 HEIGHT=178 ALT="UWM Logo">

  <IMG SRC="/Images/sig_horz_600.gif" WIDTH=600 HEIGHT=270 ALT="UWM Logo">
  

  

• The "Landscape Signature Graphic" is available in these sizes:

  <IMG SRC="/Images/sig_land_200.gif" WIDTH=200 HEIGHT=58 ALT="UWM Logo"> (The size seen at the right.)

  <IMG SRC="/Images/sig_land_300.gif" WIDTH=300 HEIGHT=84 ALT="UWM Logo">

  <IMG SRC="/Images/sig_land_400.gif" WIDTH=400 HEIGHT=109 ALT="UWM Logo">

  <IMG SRC="/Images/sig_land_600.gif" WIDTH=600 HEIGHT=165 ALT="UWM Logo">
  

  

• The following HTML fragment can be used to insert a working `to-home-page' button:

  <A HREF="http://www.uwm.edu/"><IMG SRC="/Images/home_butn.gif" WIDTH=86 HEIGHT=63 BORDER=0 ALT="UWM Home Page"></A>

Any of these images can be referenced from pages not on the Alpha server as http://www.uwm.edu/Images/...

Complete details of the rules governing use of UWM's logo and identifying elements are to be found in UWM's Brand Identity Program Graphics Standards Manual.

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Last update: February 7, 2002. --- URL: http://www.uwm.edu/policy/standards.html
Copyright 2000 by the University of Wisconsin-Milwaukee, all rights reserved.
If you have questions or comments about this page please send e-mail to: www@uwm.edu