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What Internet can do for a Nonprofit

Link to national associations
Awareness/ advocacy of national policy issues
Networking with advocacy groups
Program/ education/ research of value to staff and constituency
Grant announcements and other funding information
Resources for nonprofit management
Local events/ coalitions
Local information and referral
Local data and trends

Discussion.

The preceding discussion focused upon the content an agency may provide online to others. This page discusses the value of Internet access for an agency itself. The points are often derivative of ideas already developed on previous pages.

Link to national associations

National associations can be a much more effective resource to local member organizations when material is timely and available in an organized structure to serve the needs of an organization as the material is appropriate.

National associations can also serve as the link between local organizations and similar organizations elsewhere. They can call attention to pace setting work that other organizations may utilize.

Awareness/ advocacy of national policy issues

We live in "interesting times." Rapidly changing policies at a national level can affect local survival. As issues develop into policy options or as new perspectives on an issue emerge, agencies can more quickly learn of a need for action. Organizations can also stay in touch with the new "buzzwords" being used by foundations and others as models evolve.

Networking with advocacy groups

National and international opportunities to network with others can be critical. Online forums increase the opportunity for regular communication with others. Tens of thousands of formal forums exist as List Serve or UseNet categories. Forums are now being developed as a structured part of World Wide Web pages to more tightly link them to specific sites.

Program/ education/ research of value to staff and constituency

Materials organized by Universities, national associations, advocacy groups and other service organizations can be an invaluable resource. Entire libraries of material are being developed.

Grant announcements and other fund information

Material about and from foundations may be one of the most valuable resources online. Requests for proposals can more easily be widely disseminated. Details about the priorities and funding patterns of foundations are very useful when selecting appropriate foundations to approach.

In some cases, an agency may read previously successful proposals or visit online the program site of an agency receiving foundation support.

Resources for nonprofit management

Most nonprofit organizations share similar problems managing their programs. Reference and "how to" material can be placed online. Examples of bylaws, personnel policy, etc. may provide useful templates for those looking for a starting point.

Local events/ coalitions

Community event calendars are a key part of a community information service. They can also be used by organizations to avoid conflicts when scheduling new events.

Local information and referral

Online systems can help to outline the range of services available in a community and to identify the best fit for a referral from one agency to another. Such a reference can be much more up to date than printed directories. The means of access can also be flexible, allowing more rapid and accurate access.

Local data and trends

Organizations may know a great deal about a local program but miss the larger picture. Locally available program and demographic data collected on a regular basis can provide a perspective on organizational statistics that may change ones perception of the program data.

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