THE WORLD OF THE RENAISSANCE PRINT SHOP
by Merry Wiesner-Hanks
Department of History, University of Wisconsin-Milwaukee
hough some scholars argue
that the most important technological change of the Renaissance was the development
of new weaponry using gunpowder, and others argue that it was the development
of navigational instruments and ships allowing sailors to sail out of sight
of land on the open waters of the Atlantic was the most important, I would give
this honor to the development of printing with movable metal type. It had tremendous
social, political, intellectual, religious and educational ramifications, beyond
those even of the new weaponry and the new tools for navigation.
here is some dispute about
the actual "invention" of the press with movable metal type, for along with
Johan Gutenberg, who is usually the one credited, other artisans working in
Mainz such as Peter Schoeffer and Johannes Fust were also important. The city
of Strasbourg also disputes Mainz's claim, for there is a large statue of Gutenberg
in Strasbourg, where he lived for a short period of time. What is not disputed
is that there was no major dramatic breakthrough, but that Gutenberg and his
assistants -- wherever they were living -- adapted and perfected existing technologies.
The press itself was adapted from wine-presses, presses which stamped patterns
on fabrics, and presses which squeezed the water out of paper. The ink was adapted
from Flemish artists' ink. The idea of printing most likely came from wooden
block prints which were already being sold and manufactured in Europe--both
block prints for single sheets like playing cards and broadsides (small posters)
and block prints which were bound together in small booklets. The type itself
was adapted from the types goldsmiths and silversmiths used to stamp their marks
on finished products, though it was usually made of lead and lead and iron alloys.
Gutenberg himself had been trained as a goldsmith, and he and other smiths were
adept at working with metals and stamps.
he most important of these
contributory technologies was paper, for if books would have had to be printed
on the materials available to Europeans in the High Middle Ages, they would
have been so expensive that they would have never seen a wide market. Throughout
the Middle Ages, manuscript books were produced in Europe on parchment (stretched
sheepskin) or vellum (stretched calf-skin) both prohibitively expensive. They
were stronger and more attractive than paper, but a large book such as a Bible
would have required 170 calf-skins or 300 sheepskins. During the 13th and 14th
centuries, the techniques of paper making spread into Europe through Spain from
the Arabs. Paper was made from linen rags and hemp (which came from old rope)
shredded in water and stamped until the fibers had broken apart. These fibers
were then mixed with more water, and a large flat wire sieve was dipped into
this pulp. The pulp was smoothed out over the sieve, the water was pressed out,
and the wet sheet of paper was placed on a felt sheet. This whole thing was
squeezed in a press, hung out to dry, and then often covered with a sizing.
The industry needed a tremendous amount of clean water, so papermilk were often
upstream of towns or at the upstream end of rivers that flowed within towns.
Manuscript books and other documents, especially small pamphlet-sized manuscript
booklets, were beginning to be written on paper by the 14th century, and most
of Gutenberg's books, and those of other early printers, were printed on paper.
(Some of the most important books, and official documents, continued to be produced
on parchment and vellum, however. Some of the copies of the 1455 Gutenberg Bible,
of which there is a facsimile in the exhibition, were printed on vellum and
others on paper.)
he books exhibited in "The
Infancy of Printing" make clear that Gutenberg and other early printers did
not view what they had done as a dramatic change. Instead they viewed it as
a faster way to copy, and the earliest printed books look as much like manuscript
books as possible. Only slowly did printers add such things as title pages and
tables of contents, and only slowly did they begin to stop abbreviating so heavily
and adding more space between words and more punctuation.
long with the technological
advances which contributed to printing, printing and the mass production of
books needed a market, which was provided by the rise in literacy throughout
Europe during the Renaissance. Only this can explain why these technologies
were first combined only in the mid-15th century and not earlier, and why printing
spread so quickly.
he technology of printing
spread from the area around Mainz and Strasbourg, up and down the Rhine Valley
to Swiss cities such as Basel and cities in the Low Countries such as Antwerp,
then into the Danube Basin to cities such as Augsburg and Nuremberg, then to
Italy, particularly to Venice where most of the modern typefonts were developed,
as well as fonts for printing in Greek and Hebrew. It spread to England, especially
to London, and to France, especially Paris and Lyon, in the 1470s, and by 1480
about 110 cities in Europe had presses. It continued to spread to Spain and
Scandinavia, and by 1500, roughly 50 years after the first printed books, over
200 cities and towns in Europe had presses.
he amounts printed were absolutely
fantastic compared with medieval production. Scholars estimate--and this is
a very hard thing to agree on -- that there were somewhere between 8 million
and 20 million incunables, or books printed before 1500. This, of course, vastly
exceeds the number of books produced in all of western history up to that point.
The amounts were so fantastic that some people saw printing as an invention
of the devil. This opinion did not halt the spread of printing, however, and
by 1600, scholars estimate that there had been about 200,000 different books
or editions printed, in press runs that averaged about 1000 copies each. (This
might seem like a small press run if you compare it with modern blockbusters,
but it is roughly comparable to the size of a press run for a normal academic
monograph published today.) By 1600, printing had also spread to the European
colonies and empires in the Americas, India, Japan and China.
n Europe, the early book
trade was tied together by an international book fair, held twice annually in
Frankfurt am Main, and still held today. At this book fair, authors, printers,
publishers, papermakers, bookbinders, and illustrators all came to find each
other. Loans were floated, contracts made, books stored. Because of the book
fair, the city of Frankfurt became an island of toleration in the religious
disputes, which split Germany beginning in the 1520s.
he financing of early print
shops often came from private patrons or government leaders, for books required
a large initial investment for equipment and supplies, and the product often
took years to sell. Early on, printers also diversifed their products, alternating
large fancy works with small pamphlets, forms, and posters which would sell
quickly and give them a quick return. Many printers also searched for patrons
who would finance the entire cost of publishing a book, which is why you often
see flowery prefaces thanking various patrons in so many early printed books.
(The authors also often worked for patrons, so the author's patrons also have
long prefaces added to those of the printer.)
rinters themselves became
men--and a few women--who bridged many "worlds" of the Renaissance. They were
trained through an apprenticeship program in the way that artisans were -- in
the first generation often as goldsmiths or silversmiths, and then directly
as printers. A boy contracted himself (or his parents contracted him) to a master-printer
as an apprentice; he worked for five to ten years in this capacity, then became
a journeyman printer, and worked another five to ten years. Then, if he had
the capital to establish his own shop and could make a masterpiece acceptable
to other printers, he opened a shop and began hiring apprentices and journeymen.
Women who became printers were generally not formally apprenticed, but learned
the trade from their fathers or husbands. Women printers were not numerous,
but there were often a few women in most large printing centers, usually widows,
who published books independently and whose names appear on the title page.
(For people interested in women printers and in women whose written work was
published, I recommend the collection, Going Public: Women and Publishing
in Early Modern France, edited by Elizabeth Goldsmith and Dena Goodman,
Cornell, 1995.)
espite their training as
artisans, printers had connections to the world of politics, art, and learning
that many other artisans did not. They depended on local and state governments
for contracts and patronage, and needed to keep a close watch on what those
governments might object to in order to prevent confiscation of the materials
they were printing. (More on this later.) They needed artists to produce woodcuts
and engravings for insertion in their major works, and to paint colors and gold
leaf on pictures and letters once these works had been printed. (There is a
good example of this in the exhibition, a copy of Honorius of Autun's De
Imagine Mundi printed by Anton Koberger in 1472 in Nuremberg. Koberger ran
a huge establishment, with many presses, and had artists on staff to do the
illustrations and illuminations. Gold leaf illumination in particular was often
done by women who were the wives of goldsmiths. Their husbands had access to
the raw material, and these women also often spun gold thread as well as doing
book illuminations.)
rinters also needed close
and regular contacts with the world of scholarship and learning, and, just as
they had artists on staff, major printers also often had scholars-in-residence.
The most famous of these was the Dutch humanist Desiderius Erasmus, who spent
most of the later years of his life working in the printshops of various printer-friends
in Basel. Erasmus was widely regarded as the most learned man in Europe, but
spent his days copy-reading his own and others' work, along with translating
and writing. Print shops became gathering places for scholars and those interested
in new ideas, and often, after the Reformation split Christian Europe, places
where emigres and refugees met. Some of this atmosphere carried over to early
printers' shops in the American colonies, the most famous of which is that of
Ben Franklin.
hus, printing was in many
ways a new type of occupation, combining intellectual, physical, and administrative
forms of labor and skills. The world of the Renaissance printshop was one where
many different types of people met and gathered, and where many different types
of people were encouraged to become authors as well as readers.
hat did printers of the Renaissance
produce? The easiest way to answer that is--anything that would sell. Printers
were very quick to discover what there was a market for, both among the general
reading public and among specialized groups of readers such as physicians and
lawyers, and to tailor their offerings for these markets. They produced books
for lawyers, such as classical legal codes like that of the Roman Emperor Justinian,
collections of customary laws, and legal commentaries, all bound in fancy leather
bindings in matching sets. They produced books for doctors, surgeons, pharmacists
and midwives, such as herbals, books of instruction, and classical medical treatises.
They produced books for students, such as manuals of language instruction, grammars,
dictionaries, cheap editions of the classics, often bound in paper in smaller
formats so that students could easily carry them to class. They produced books
and other printed materials for members of the clergy: Latin missals, breviaries,
and psalters, and indulgence forms in which the name of the person whose sins
were being forgiven could be filled in later.
heir major market, however,
was what we today term the "general reader," the urban literate middle classes.
And what did general readers of the Renaissance want to read? Mostly they wanted
to read religious materials; the best-selling authors, particularly after the
Reformation in the 1520s but even before, were religious. This was both because
people were very interested in religion in general and in their own salvation,
and also because religious works were cheap, lively, illustrated, and gory.
Of course there were plenty of extremely expensive whole Bibles, but things
like Luther's sermons or those of popular Catholic preachers such as Bernhard
of Siena were published in very small paperback editions of one, two, or three
sermons, putting them well within the reach of most literate buyers. In terms
of their tone, they were much more like a modern political debate -- the sort
of thing that occurs now on television, not in the press -- than a complicated
theological treatise. Particularly after the Reformation, religious opponents
were often harsh in their invective, with lots of name-calling and scandal-mongering.
Here for example, is Luther: "Next one should take the pope, cardinals, and
whatever servants there are of his idolatry and papal holiness, and rip out
their tongues at the roots as blasphemers of God and nail them on the gallows,
although all this is insignificant punishment in relation to their blasphemy
and idolatry." The illustrations in religious pamphlets were often just as dramatic,
with woodcuts or engravings of Luther as the Anti-Christ or the Pope as the
Whore of Babylon. The pamphlet from which the above quotation is taken has a
woodcut illustration by Lucas Cranach showing four cardinals hanging on a scaffold
with their tongues tacked up beside them. Not only was religious invective bloody,
gory, and violent, but even books of saints' lives describe not only their good
deeds and acts worthy of emulation, but also their violent and tragic deaths.
These were extremely popular: the best selling book in English for many years
was John Foxe's Book of Martyrs which described in drippy, ghastly
detail the deaths of many Protestants during the reign of Mary Tudor.
hus, judging by the religious
books that sold well, it is clear that people not only got religious inspiration,
but also what we might call religious titillation from them.
eople did not spend all their
time reading religious materials, however, and printers recognized very early
that there was a market for other types of books and pamphlets. They printed
historical romances, such as those of King Arthur and Tristan and Isolde; they
printed biographies of historical and contemporary figures, and the more scandalous
the better. How-to manuals were very popular, such as herbals and books of home
remedies for everything from headaches to the plague. There were guides on how
to manage your money, how to run a household, how to write love letters and
business letters. There was pornography, graphically illustrated, and of course
cookbooks, also often illustrated. There were guides for travelers with handy
phrases, discussions of the weather, and descriptions of the strange customs
of foreign lands.
fter the voyages of discovery,
printers discovered that people liked to read about the experiences of more
adventurous travelers, and Columbus's notebooks were reprinted frequently along
with those of other travelers. Enterprising publishers frequently gathered together
the most bizarre and exciting stories in one volume -- "Tales from Foreign Lands"
or something similar -- often neglecting to mention these were gathered from
many sources and often contained totally fictitious accounts mixed in with real
ones. Among this kind of travel book, those that concentrated on strange animals
and creatures were especially popular, called "bestiaries." They described normal
animals like hedgehogs and porcupines (although giving wild stories about their
habits and abilities), real ones someone had heard about such as giraffes or
rhinoceroses, and fictitious ones like centaurs, mermaids, and cyclopses. All
of these animals were listed in alphabetical order, with no distinction made
between those that were real and those that were not.
ost of the secular works
I've been describing so far were what we would call "books," that is, they were
bound in cloth or leather and had 64 or more pages. These were meant to last
a long time, and were often passed around or handed down from one generation
to the next. They are mentioned in wills and inventories, showing that books
were still quite valuable. Wills and inventories, by the way, are one of our
best sources for what people were actually reading, or at least what they had
in their possession, indicating that someone thought they should be reading
it. Wills of quite ordinary people begin to mention printed books in the late
15th century, so we know these incunables were not simply in some monastery
or noble library.
n addition to books, printers
also produced much smaller, cheaper booklets, both religious and secular. These
had 8, 16, or 24 pages, and are often called "chap-books." They are the equivalent
in some ways of our modern newspapers and magazines, for the first newspaper
in England was not published until 1620. They were written in very simple language
with a small vocabulary, and were often illustrated, so those who were illiterate
or barely literate could also get something from them. They were sold by wandering
peddlers who often sold other things such as pins, needles, marbles and (printed)
playing cards. It is difficult to tell how many of these chap-books were produced
or exactly what they contained, as they had paper covers and were very ephemeral.
From those that have survived and from discussions of them in other sources,
we can tell that many of them were about recent battles and heroes--the equivalent
of Time and Newsweek -- or about new inventions, tools, techniques
for farming and building -- like Popular Mechanics -- or about famous
people and what was happening to them -- a Renaissance version of People--or
about freakish events, strange occurences, babies and animals born with birth
defects that were perceived as monsters-- the Renaissance version of The
National Enquirer. Printers realized that people were so interested in
"monsters" and in certain recent events that they often printed single-sheet
broadsides to get the news out as quickly as possible. These were usually illustrated
and then sold on street corners. Most of them have not survived, but occasionally
one has--one I ran across in my own research was from Nuremberg. I was reading
city council minutes from the early 16th century--huge handwritten books, bound
in leather--and the city secretary noted that a baby with a monstrous head had
been born in a small village outside the city. An artist was dispatched to draw
it, and the city council debated what the religious meaning of this event might
be. What did it indicate or foretell? Normally this is all I would have known
about the incident, but someone--probably at the time--had stuck the printed
broadside about the baby in the volume. So there was the poor thing, which looked
to me as if it was hydrocephalic, and a description of its mother, the village,
and the exact line-up of the stars at the time of its birth. The description
noted that it died shortly after birth, but that many people had traveled to
see it before it was buried. The artist or whoever wrote the description did
not have a clear idea of what this birth might mean, however, as nothing bad
had happened to the village and the mother was a perfectly honorable woman.
eginning in the 16th century,
printers began to gather all of these things together into almanacs, adding
witty sayings, moral maxims, humor, horoscopes and other astrological predictions,
long-term weather forecasts, and agricultural advice. We often think of Benjamin
Franklin as the inventor of the almanac, but he was following a long line of
distinguished printer-predecessors in recognizing the market for this among
a largely agricultural society.
hese small books and broadsides
provided printers and publishers with a quick return on their investment, and
allowed them also to print fancier and longer things, the type of things that
are in the exhibition, which sold more slowly and were much more expensive to
produce.
hat were the effects of all
this on European culture? I think we can see these in six major areas:
1. There were effects on scholarship: Print halted the corruption of texts by copyists,
giving everyone identical texts. It spurred on the already existing search for the oldest and
the best copies of any work, and the production of critical editions. It helped the recovery of
Greek and other ancient languages, such as Hebrew, among western Europeans. The concept of
indexing, which only made sense once there were 1000 identical copies, made the retrieval of
information much easier.
2. There were effects on science: Scientific research became a
more
collaborative effort, with results published quickly. Public dialogue in print became standard,
with results of experiments corroborated by others, all of which sped up the development of
ideas.
3. There were effects on education: Learning to read was made easier as print was
standardized and made clearer. Individuals could now afford to own books, without having to
copy them themselves, so university lectures were no longer simply someone reading a
book aloud. Books freed one from the need for constant memorization.
4. There were effects
on art: Engravings and prints reached a much wider audience, so some artists became known throughout Europe. Manuals with illustrations, such
as those of plants, animals, and machines, gradually became more lavishly illustrated, and
greater care was taken to make all illustrations completely accurate.
5. There were effects
on national languages: The distinction between a language with printed literature and one
without became much sharper, so languages with extensive literature came to be considered
national languages; and those without printed materials, local dialects. Once this happened,
the borders between two languages, such as that between French and German or French and Spanish,
became sharper. Once national languages were printed, people began to call for purifying and
codifying them, and for the
first time were bothered by such things as spelling irregularities. Printing also slowed down
the rate at which languages changed.
6. There were effects on law: The concepts of copyright and plagiarism gradually emerged, the
idea that one could have monopoly rights over ideas or words. Related to these were government
attempts at controlling these ideas and words, attempts at censorship that began almost as soon
as printing began. Governments all over Europe attempted to control printers in a way they had
not controlled copyists, for they, perhaps unlike the earliest printers, recognized that having
1000 copies of something was very different than having only one. Governments attempted to
control printing in a variety of ways: through giving one printer the exclusive rights to print
a certain book or type of book (termed privilege); through issuing government seals of approval,
which were termed copyright (the only one of these that still survives is the papal imprimatur);
through laws against books, authors, or booksellers, the most famous of which is probably the
Papal Index of Prohibited Books, begun in 1559. None of these were very effective, and books
were printed clandestinely, with fake title pages, authors and places of publication, and
smuggled all over Europe.
long with these very specific
effects in certain fields, we can also see more nebulous effects in many areas.
Printing accelerated the diffusion of ideas, enlarged and invigorated every
issue. It reduced the need for interpersonal contact, especially among scholars,
and aided in the decompartmentalization of knowledge. It reduced one's dependence
on the immediate senses and strengthened the imagination. For better or for
worse, for the first time in Europe there was mass culture. People in all parts
of Europe could hear the same music, read the same poets, listen to the same
sermons (printers often printed sermon manuals for pastors and priests who couldn't
come up with their own), made the same dresses (the first printed dress pattern
book I know was printed in 1513), idolize the same kings and ladies, recognize
the same artists. Print brought with it both the chance for greater diversity,
because one could know how other people all over the world thought and acted,
and much greater uniformity, as now many thousands of people could come to know
exactly the same things.
he ultimate implications
of this are only being recognized as we come out of the typographical era into
the electronic. We are, perhaps, at a peculiarly fortunate time in terms of
understanding the early years of printing, as we can not only see those years
in exhibits such as "The Infancy of Printing", but we can also watch the early
years of another type of communication all around us. You can see in the books
on display how print was shaped by manuscript, and see as you communicate through
e-mail, chat on the World Wide Web, or even find a book in a library's electronic
catalog how print has shaped what has come after.
{BACK} {HOME} {NEXT}
{TABLE OF CONTENTS}
© 1996 University of Wisconsin--Milwaukee -- All Rights Reserved.
URL: http://www.uwm.edu/Dept/Library/special/exhibits/incunab/incmwh.htm
Last edited on Thursday, March 25, 1999.