A. Gettelman Brewing Company. Scrapbooks, 1860-1987. UWM Manuscript Collection 107 3.8 cubic ft. (3 oversize boxes, 3 archives boxes, and 1 small archives box)

ABSTRACT: This is an electronically enhanced finding aid. Links in the Abstract connect to images and photographs from the actual collection.

The collection consists mainly of newspaper clippings and photographs documenting the history of Milwaukee's A. Gettelman Brewing Company. The clippings, which also include articles from various brewing-related publications, document not only the history of the Gettelman brewery, but also the history of the brewing industry in Milwaukee and in general. These clippings, which mainly date from the 1950s through the 1960s, include material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing companies, as well as information about unions and strikes by brewery workers; the beer lobby and the legal drinking age; beer sales; marketing; and company buyouts. Articles about prohibition and members of Milwaukee's brewing families are also found in the collection. The clipping files also contain memoirs and histories, advertising, beer bottle labels and packaging materials, information about the Froedtert Malt Corp, as well as some Gettelman family history and miscellaneous items of a more personal nature.

Also included in the collection are photographs of the Gettelman brewery and the Gettelman family; individuals and employee celebrations; brewers conventions, conferences, and various meetings; as well as photographs from a number of outings, including several fishing trips. Some photographs of the Froedtert Malt Corporation are also included in the collection.

Photographs identified as "personal" include photographs of Thomas Gettelman at brewery association and other business functions, hunting and fishing, with his airplane, as well as several photographs of his family and residence.

ACCESS RESTRICTIONS: There are no access restrictions on the materials, and the collection is open to all members of the public in accordance with state law. However, the researcher assumes full responsibility for conforming with the laws of libel, privacy, and copyright which may be involved in the use of this collection (Wisconsin Statutes 19.21-19.39).

ARRANGEMENT: The original scrapbooks have been dismantled. Newspaper clippings have been photocopied and photographs have been removed and are foldered separate from the photocopied clippings. Memoirs, histories, labels and packaging materials are filed with the clippings. Newspaper clippings are located in boxes 1-3; photographs are located in boxes 4-7.

ADMINISTRATIVE HISTORY: The A. Gettelman Brewing Company, which was located in Milwaukee, and was founded in 1854. Tom Gettelman, joined the family business in 1936, and served as its last president, from 1954 until the brewery was sold to its neighbor the Miller Brewing Company in 1961.

For a detailed history see: The A. Gettelman Brewing Company: one-hundred and seven years of a family brewery in Milwaukee. By Nancy Moore Gettelman. Milwaukee: Procrustes Press, 1995.

COLLECTION CITATION: This collection should be cited as:

A. Gettelman Brewing Company. Scrapbooks, 1860-1987. UWM Manuscript Collection 107. University Manuscript Collection. Archives. UWM Libraries. University of Wisconsin--Milwaukee.

ACQUISITION: Tom and Nancy Moore Gettelman donated the collection to the Archives in April 1997.

PROCESSING: Christel T. Maass processed the collection at the Archives from June to August 1997. Richard Shrake expanded the finding aid and created this electronic version in March 2001.

MARC RECORD SEARCH TERMS: The following terms were used in the online bibliographic MARC record to this collection:

• Blatz Brewing Co.
• Breweries--Wisconsin--Milwaukee.
• Brewers--Wisconsin--Milwaukee.
• Brewing industry.
• Froedtert Malt Corp.
• G. Heileman Brewing Co., Inc.
• Gettelman, Adam, 1847-1925.
• Gettelman, Frederick, 1887-1954.
• Gettelman, Frederic W., 1915-.
• Gettelman, Thomas R., 1917-.
• Malt industry--Wisconsin--Milwaukee.
• Miller Brewing Company.
• Milwaukee (Wis.)--History--Sources.
• Pabst Brewing Company (Milwaukee, Wis.).
• Prohibition.
• Schlitz (Joseph) Brewing Company.
• Strikes and lockouts--Brewing industry--Wisconsin--Milwaukee.

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URL: http://www.uwm.edu/Libraries/arch/findaids/images/uwmmss107/uwmmss107htm
Last edited on Wednesday, May 10, 2006.
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