University of Wisconsin-Milwaukee Archives Department.

Alvarez Cuauhtémoc, Juan. 

Photographic Collection of El Movimiento in Milwaukee's Latino Community, 1968-1971.

UWM Manuscript Collection 222 

.2 cubic ft. (1 small archives box and 1 oversize folder)



ABSTRACT:  Collection consists of 33 photographs documenting the Latino civil rights movement in Milwaukee from the late 1960s through the 1970s. The photos document several aspects of El Movimiento ("The Movement" in English) including rallies, hearings, artworks, the Brown Berets, key individuals (including Cesar Chavez and Father Groppi), and public demonstrations in both Milwaukee and Madison.  The photos were intended for use in the political community newspaper La Guardia, and were given to Juan Alvarez by Charlie Quesada (former editor of La Guardia) in the mid 1970s.  Most of the photographs were taken by Chuck Miller. Collection also includes the October, 1969, issue of La Guardia, and three newspaper clippings from Soul City Times showing 1970 welfare demonstrations.

ACCESS RESTRICTIONS: There are no access restrictions on the materials, and the collection is open to all members of the public in accordance with state law. However, the researcher assumes full responsibility for conforming with the laws of libel, privacy, and copyright which may be involved in the use of this collection (Wisconsin Statutes 19.21-19.39).

HISTORICAL NOTE:  The newspaper La Guardia was co-founded by several Milwaukee individuals, including Juan Alvarez, Roberto Hernandez,  and Lalo Valdez  in August of 1969. Many of these same individuals were founding members of Latin American Union for Civil Rights (LAUCR), a Milwaukee area community organization which sought to advance civil rights for Latinos  in areas of migration, education, hiring, and the media.  La Guardia was formed to fill a perceived gap in the mainstream media regarding coverage of the Latino Milwaukee community.  

In the spring of 1969, Juan Alvarez Cuauhtémoc exhibited many of his paintings (shown photographed in this collection) at the Charles Allis Art Museum in Milwaukee. 

COLLECTION CITATION: This collection should be cited as:

Alvarez Cuauhtémoc, Juan. Photographic Collection of El Movimiento in Milwaukee's Latino Community, 1968-1971.   UWM Manuscript Collection 222. University Manuscript Collection. Archives. UWM Libraries. University of Wisconsin--Milwaukee.

RELATED COLLECTIONS:

La Guardia. Underground Newspaper Microfilm Collection. UWM Libraries.  University of Wisconsin--Milwaukee. Call number:  F589 M6 G86x.  Location: Compact Shelving WEST (Folio-Oversize) (Lower Level, West).

ACQUISITION:  Juan Alvarez Cuauhtémoc donated this collection in January, 2005.

PROCESSING:  Jesse Gant and Ellen Engseth processed the collection at the Archives in February and March, 2005.

MARC RECORD SEARCH TERMS: The following terms were used in the online bibliographic MARC record to this collection:

Photo #  Photograph Description BOX FOLDER
1 Alvarez Cuauhtémoc, Juan, circa 1969 1 1
2 Alvarez Cuauhtémoc, Juan, circa 1970 1 1
3 Alvarez Cuauhtémoc, Juan, circa 1971 1 1
4 Alvarez Cuauhtémoc, Juan, during an exhibition of his art work. He is dressed in Veracruzano clothing, undated 1  2
5 Alvarez Cuauhtémoc, Juan, during an exhibition of his art work at the Charles Allis Art Museum. He is dressed in Veracruzano clothing, spring, 1969 1 2
6 Alvarez Cuauhtémoc, Juan, during an exhibition of his art work at the Charles Allis Art Museum. He is dressed in Veracruzano clothing, spring, 1969 1 2
 7 Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Calendario Azteca. This photo is a detail of the mural done at El Program Bilingue Bicultural Offices at 6th and Greenfield, Milwaukee, circa 1969 1  3
8 Artwork by Juan Alvarez Cuauhtémoc. Acrylic, El Cristo Roto.  Photo captures Reverend Orlando Costas, (far left), showing the painting to the board members of the Milwaukee Christian Center.  This painting was done when Juan Alvarez Cuauhtémoc worked at The Spot under Emilio Valdez, undated 1  3
9 Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Herencia Cultural.  Published in January, 1974 issue of La Guardia (Vol. 4, No. 7) 1  3
10 Artwork by Juan Alvarez Cuauhtémoc. Acrylic, Hombre Universal. Published in October, 1969 issue of La Guardia (Vol. 1, No. 2)  1  3
11 Cano, Raul, Brown Beret member, at the 6th Street Viaduct Bridge, Milwaukee, undated 1  4
12 Chacon, Ernesto with Salvador Sanchez and Juanita Renteria (left to right) at a hearing in Madison, Wisconsin, 1971 1  5
13 Chavez, Cesar at AO Smith Union Hall, winter, 1969 1 6
14 Chavez, Cesar at AO Smith Union Hall, winter, 1969 1 6
15 Chavez, Cesar at AO Smith Union Hall, winter, 1969 1 6
16 Chicanas/os demonstrating at the Capitol Square in Madison, Wisconsin, 1971 1 7
17 Delgado, Miguel, with William Quiles and Mr. Puente (left to right), undated 1 8
18 Gonzales, Frank (sitting) with the brother of Salvador Sanchez (standing), undated 1 9
19 Groppi, Father James, 1969 1 10
20 Hernandez, Roberto (standing) and Josue Gonzalez (sitting).  Mr. Gonzalez was the first director of El Programa Bilingue Bicultural in Milwaukee.  The mural in the background is called Calendario Azteca, by Juan Alvarez Cuauhtémoc, undated 1 11
21 Hernandez, Roberto, circa 1968 1 12
22 Hernandez, Roberto, circa 1969 1 12
23 Mendoza, Joe "Vesugo," Brown Beret Member, undated 1 13
24 Newspaper clipping from Soul City Times, with photograph by Gordon Werner, showing welfare march and demonstration in downtown Milwaukee outside Boston Store on Wisconsin Avenue and 4th Street, Milwaukee, January 31, 1970 1 14
25 Newspaper clipping from Soul City Times, showing police arresting a demonstrator outside Boston Store on Wisconsin Avenue and 4th street, Milwaukee, January 31, 1970 1 14
26 Newspaper clipping from Soul City Times, with photograph by Gordon Werner, showing  Juan Alvarez Cuauhtémoc, Roberto Hernandez, and Ernesto Chacon (left to right) outside Boston Store on Wisconsin Avenue and 4th street, Milwaukee, January 31, 1970 1 14
27 Quiles, William and unidentified woman, 1970 1 15
28 Salas, Jesus, undated 1 16
29 Sanchez, Salvador, in Madison, Wisconsin, 1971 1 17
30 Sanchez, Salvador, in Madison, Wisconsin, 1971 1 17
31 Sanchez, Salvador, with Ernesto Chacon and Jesse Tellez (left to right), undated 1 17
32 Unidentified United Migrant Opportunities Services worker, Roberto Hernandez, Salvador Sanchez, Rudy Salas, and Richard Hernandez (left to right) singing a farm worker song at AO Smith Union Hall during Cesar Chavez' visit, winter, 1969 1 18
33 Unidentified woman, Roberto "Jeep" Mendoza, Pedro Ortiz, Ben Cervera, and Ms. Hernandez (in beret) (left to right). Brown Berets originally from Crystal City, Texas, standing outside the steps of Guadalupe Church at 4th and Bruce, Milwaukee, 1970 1 19
34 Valdez, Lalo,1969 1 20
35 Valdez, Lalo in Denver at Colorado state capitol, 1969 1 20
36 Valdez, Lalo in front of the steps of Guadalupe Church on 4th and Bruce, Milwaukee, 1970 1 20
La Guardia, October, 1969 [oversize folder]
Individuals Photo #'s
Alvarez Cuauhtémoc, Juan  1-10, 20, 26
Cano, Raul 11
Cervera, Ben 33
Chacon, Ernesto 12, 26 ,31
Chavez, Cesar  13-15, 32
Costas, Reverend Orlando 8
Delgado, Miguel 17
Gonzales, Frank 18
Gonzalez, Josue 20
Groppi, Father James 19
Hernandez, Richard 32
Hernandez, Roberto 20-22, 26, 32
Mendoza, Joe "Vesugo" 23
Mendoza, Roberto "Jeep" 33
Ortiz, Pedro 33
Quiles, William 17,27
Renteria, Juanita 12
Salas, Jesus 28
Salas, Rudy 32
Sanchez, Salvador 12, 29-32
Tellez, Jesse 31
Valdez, Lalo 34-36

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URL: http://www.uwm.edu/Libraries/arch/findaids/uwmmss222.htm
Last edited on Monday, April 4, 2005.
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