Assistant Professor
110-B Johnston Hall
(414) 229-3548
jingz@uwm.edu
www.uwm.edu/~jingz/
Vita (pdf-50kb)
Ph.D., University of Illinois at Urbana-Champaign
B.S., Peking University, Beijing, China
Research Interests: Advertising and consumer behavior, culture and persuasion, Chinese, X-generation consumers, international advertising and marketing.
Teaching Areas: Advertising, Persuasion and Culture, Persuasion in Mass Communication, Research Method.
Other Activities:
Ad-hoc reviewer for The Journal of Advertising, Journal of Business Research, and Advertising and Society.
Worked as a Research Executive and Strategic Planner in J. Walter Thompson Beijing between 1996-1999.
Selected Publications:
Sharon Shavitt, Jing Zhang, Carlos Torelli, and Ashok Lalwani (2006). Reflections on the meaning and structure of the horizontal/vertical distinction. Journal of Consumer Psychology, 16(4), in press.
Sharon Shavitt, Ashok Lalwani, Jing Zhang, and Carlos Torelli (2006). The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16(4), in press.
Jing Zhang and Sharon Shavitt (2003). Cultural values in advertisements to the Chinese X-Generation: Promoting modernity and individualism. Journal of Advertising, 32 (1), 23-33.