Kalman Applbaum
Office: Sabin 319
Phone: (414) 229-5638
e-mail: applbaum@uwm.edu
Degree: Ph.D., Harvard University
Research Interests:
In my current research I am studying the comparative role of psychopharmaceuticals in the transformation of psychiatric practice and the deinstitutionalization of mental healthcare between Japan and the United States. My goal is less to compare two healthcare environments than to conceive the existence of one emergent system at work in two very different places-the transition from patient-citizens to patient-consumers and the construction of subjectivity under the canopy of drug intervention as against institutional encasement. My focus is on globalization itself not as an incidental context or consequence but as a direct subject. The justification for this approach lies in the already substantial standardization in the application of pharmaceutical treatment for mental illness, as well as in the epidemiological claim that globalization is itself a major irritant in the increase of mental illness around the world.
Courses Taught:
Introduction to Cultural Anthropology
Food and Culture
Economic Anthropology
Cross Cultural Study of Religion
Urban Anthropology
Japanese Culture and Society
Death and the Cultural Imagination (honors program seminar)
History of Anthropological Thought
Seminar in Ethnography and Cultural Processes
Global Medical Anthropology
Globalization and Heathcare: The Case of Pharmaceuticals
Contexts for Global Management (for BA in Global Studies)
Madness and Culture
Survey of Cultural Anthropology (history and theory proseminar)
Anthropological Perspectives on Commerce and Exchange
Selected Publications:
2007 Marriage with the Proper Stranger: Arranged Marriage in Metropolitan Japan Classic Edition Sources: Anthropology, edited by Elvio Angeloni. New York: McGraw-Hill. Reprinted from Ethnology 34(1): 18-30, 1995.
2006 Pharmaceutical Marketing and the Invention of the Medical Consumer. PLoS Medicine April 3(4): e189 http://medicine.plosjournals.org/perlserv/ ?request=get- document&doi=10.1371/ journal.pmed.0030189
2006 Educating for Global Mental Health: American Pharmaceutical Companies and the Adoption of SSRIs in Japan. In Pharmaceuticals and Globalization: Ethics, Markets, Practices, Ed. Kleinman, Arthur, Andrew Lakoff and Adriana Petryna, eds. Duke University Press, pp. 85-110.
2005 Directions in the Anthropology of Markets. Handbook of Economic Anthropology. James Carrier, ed. London: Edward Elgar, pp. 275-289.
2004 How to Organize a Psychiatric Congress. Anthropological Quarterly. 77(2):303-310.
2004 Consumption and Market Society in Israel. Carmeli, Yoram S. and K. Applbaum, eds. Oxford: Berg. www.palgrave-usa.com/ Catalog/product. aspx?isbn=1859736890
2004 Fluid Signs of Commodity Fetishism: The Cosmology of Coca-Cola and Tesguino. Research in Economic Anthropology Vol. 22:283-298. Co-author Jerome M. Levi.
2003 The Marketing Era: From Professional Practice to Global Provisioning. New York: Routledge. www.routledge-ny. com/books. cfm?isbn=0415945437
2003 Social Analysis Vol. 47 No. 1. Special Theme Issue: "Knowledge and Verification." Co-editor, Ingrid Jordt.
2000 Marketing and Commoditization. Social Analysis Vol. 44 (2): 106-128.
2000 Who Goes to Powwows? Evidence from the Survey of American Indians and Alaska Natives. American Indian Culture and Research Journal Vol. 24(2): pp. 65-83. Co-Author Karl Eschbach.
2000 Conformity Becomes the Man. Anthropology and Humanism 25(1): 64-74.
2000 Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing. American Ethnologist 27(2): pp. 257-282.
1999 Survival of the Biggest: Business Policy, Managerial Discourse, and Uncertainty in a Global Business Alliance. Anthropological Quarterly 72(4): 55-66.
1998 Sweetness of Salvation: Consumer Marketing and the Liberal-bourgeois Theory of Needs. Current Anthropology (with commentary), 39(3): 323-349.
1998 Rationality, Morality and Free Trade: U.S.-Japan Trade Relations in Anthropological Perspective. Dialectical Anthropology 28: 1-30.
1996 Endurance of Neighborhood Associations in a Japanese Commuter City. Urban Anthropology 25(1): 1-37.
